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Virgin Money looks to rich media ads in bid to extend reach

The creative uses eyeblasters, which float across a web page, depicting clouds and the Virgin Money Credit Card with angel wings and a halo. Users click on the image to receive more information or sign up for the card. The eyeblasters were developed by Glue London, an agency in which St Luke ...

Egg extends top marketer role for global expansion

The appointment comes as the online bank launches into the French market, backed by a £50m marketing spend over three years. Egg launches its Visa credit card, la Carte Egg, in France from November, with a fourth-quarter marketing spend of £8m. Its French ads, like its UK work, take a quirky stance ...

Mailings thrive in tough times

defined audiences. "Categories such as credit card companies are now developing more refined targeting ...

FHM begins charging for online content

billing which deducts the £1 fee from their mobile bill. Otherwise, readers can pay using credit or debit ...

Cointreau to push brand with Classic FM sponsorship

will have sponsorship credits during the programme and be featured in trails throughout the week. Off ...

Virgin Experience uses mixed media campaign for pre-Christmas push

and secondary target audience in South East of England. The second tranche goes out to 100,000 Virgin credit ...

BT launches web site for low-cost items click&buy

The service allows consumers to buy items such as mobile ringtones, horoscopes and share advice online for as little as a few pence, without having to register their credit card details each time. Customers register their details once on btclickandbuy.com or through one of the retailers. From next ...

Email marketing fails to meet expectations

year." Currently, the retail and credit card sectors are leading the push towards email marketing ...

NEW MEDIA: SPOTLIGHT ON BTCLICK&BUY - Has BT made online payment a reality for web publishers?

of a publication, or even paying per article read - because credit card transactions are uneconomic ...

E-motion appoints Tri-Direct Sales to email list task

% are credit cards owners. Half the list earns over £20,000 a year with a near even male/female split. Tri ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.