Barclaycard asked Lexis PR to step in and make its credit card friendly and modern to a broad audience, because it was worried that the card was perceived as tired and expensive. With the further ... applications, Lexis decided to shift the credit card off the personal finance pages and on to the news ...
quarter of the agency's revenue in 2002. Agency staff credit her success to her creativity, which has ... than two years. After starting out at LBA PR, she is credited with expanding Shine's work ... manager Mark Maguire is credited with playing a key role in winning Egg its current impressive media ...
, which seemed justified after stinging articles in The Times and The Sun. But Walker was credited ...
in East Manchester, an area that has been in steep decline for decades - can take credit for regenerating ...
credit for the extent of the PR generated. The timing of the programme was largely coincidental ...
route is the most likely. Alex De Groote, an analyst at bank Credit Agricole, says: 'To get serious ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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