to remove filtersAGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct
12 Dec 2002
the DM launch of its credit and loyalty card, one of the most radical marketing initiatives in the retail ...
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CRM's impact on the bottom line
12 Dec 2002
similar example is provided by credit card company Capital One (see below). The conclusion must ... credit card market. It has bucked the downturn to raise its target 2002 annual earnings per share to 30 ...
141 hires creative team for Allied Domecq
09 Dec 2002 | by Claire Billings,
in excess of $240m (£153m). Its clients include Allied Domecq, BAT, Ladbrokes, Schroder, Credit Suisse First ...
Black Horse offers loans through the line
27 Nov 2002 | by Claire Billings,
with poor credit ratings.
Electoral roll access faces new challenge
13 Nov 2002 | by Claire Billings,
LONDON - Access to the electoral roll by credit reference companies looks set to be challenged...Credit reference agencies such as Experian were originally banned access to the register after ... challenge to block the use of the roll by credit reference agencies. Experian is teaming up with Equifax to defend their right to use the roll for credit checking purposes, which can help prevent fraud and allow ...
M&SFS extends TBWA\GGT relationship
31 Oct 2002 | by Ben Bold,
The project extends the agency's relationship with M&SFS. It is already working on the launch of the company's combined loyalty and credit card, being trialled from this week. The appointment comes at a ... scheme for its loyalty and credit card across nine stores in South Wales earlier this week. One point ...
Mailings thrive in tough times
25 Oct 2002
defined audiences. "Categories such as credit card companies are now developing more refined targeting ...
DIRECT MARKETING: Mailings thrive in tough times
24 Oct 2002 | by MARY COWLETT
defined audiences. "Categories such as credit card companies are now developing more refined targeting ...
Knicks to boost fan base with direct push
22 Oct 2002 | by Staff,
, including a 20-page season subscribers' handbook; credit card-sized game schedules; and promotional posters ...
HBOS set to cut Card Services agencies
10 Oct 2002 | by Mark Kleinman,
The company, which uses a cluster of agencies including Rapier for strategic and creative work, spends more than £10m a year on marketing its credit cards. It is thought that HBOS Card Services ... Millar earlier this year to head its credit card operations. An HBOS spokeswoman said: "We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
