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Ex-Open boss plans new interactive launches

is credited with being the architect behind one of the UK's leading ISPs Freeserve, and he sold another of his ...

Nickelodeon signs Pizza Hut as sponsor

and closing credits for Pizza hut are being produced in-house by VBS. The sponsorship deal follows a ...

Zenith wins credit card 'crime' brief

Zenith wins credit card 'crime' brief...On the cards: Zenith wins credit card anti-crime brief ...

Mackenzie is urged to return to the fold

macKenzie: "For the first time, many stations can prove their audiences are much larger than Rajar gives them credit for" THE radio industry has received dollops of praise this year for the great job it has done marketing itself to advertisers. What a shame it would be if a decade worth ...

C5 clinches Carling sponsorship for Moyles evening chat show

Channel 5 has secured a major deal with brewer Carling to sponsor its new chat show Live With Chris Moyles , due to launch on Monday. The sponsorship package, worth around £500,000, includes opening credits, closing credits and break-bumpers. In addition, Carling will receive sponsorship ...

Tuning ears into sponsorships

at an event or a series of credits around an advertising break. Radio sponsorships and promotions have ...

Optimedia gets credit by landing MBNA task

Optimedia gets credit by landing MBNA task...MBNA: £11m spent in the past year MBNA, the credit card and loan company, has appointed Optimedia to its media planning and buying brief. The agency saw off competition including ... , media buying for MBNA's Visa card, Mastercard and credit card range was through Universal McCann ...

Classic FM plans digital TV channel

, which already has its own magazine, record label and credit card. Classic FM, which celebrates ...

ITV unveils its new image

elements include new break bumpers and the introduction of break flashes. New end-credit promotions have ...

Carlton gets on track with Thameslink

sponsorship credits on behalf of Thameslink. Posters promoting both programmes and carrying ...

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