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OPINION: Mills on ... Thomas Pink

be to credit, just can't do the luvvie stuff with enough conviction? Or is there some fundamental

Swatch reviews €40m global advertising account

been credited with reviving the fortunes, not only of the Swatch group, but also of the Swiss watch ...

Superbrands case studies: Timberland

. Timberland can also take credit for a revolutionary technology that would change the footwear industry ...

Vive le FCUK as ads help profits soar

credited with helping the French Connection Group increase profits, which rose by nearly 20%.

PRIVATE VIEW: Paul Weiland, a director at The Paul Weiland Film Company

to the real director for stealing the credit, but you don't want to disappoint your own family, do you? Unfortunately I don't think I'll be taking the credit for the Coca-Cola press and poster work. What exactly ...

PERSPECTIVE: Spoofs - a parody too far or cut-through in a crowded market?

Network, the Ant and Dec opening credits for Saturday Night Takeaway, a trailer for HMV's Classical ...

All:sports swaps ABC Card for 'first' pay-back scheme

The company, which has more than 270 stores, is replacing its 10-year old ABC Card with a smartcard scheme that rewards customers by offering £1 worth of credit for every £10 spent. The credit can then be stored on the card or redeemed against purchases. All:sports head of communications ...

Emap appoints Bailey to Elle editorship

is credited with being an integral part of the team that made the title the success it is today, as the UK ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.