to remove filters141 hires creative team for Allied Domecq
09 Dec 2002 | by Claire Billings,
in excess of $240m (£153m). Its clients include Allied Domecq, BAT, Ladbrokes, Schroder, Credit Suisse First ...
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Wotsits revamps under Walkers
19 Dec 2002 | by TANIA MASON
The revamp will include an animated TV ad campaign, redesigned foil packets, and sponsorship credits for SM:tv Live, as part of Walkers' ongoing deal with the programme. The UK's biggest crisp producer filled a gap in its portfolio for a cheesy children's snack when it bought the 32-year-old Wotsits ...
COLA GIANTS' NPD FRENZY: Coca-Cola and Pepsi have taken their fight to the area of innovation, as they seek growth through spin-off products
28 Nov 2002 | by DANIEL ROGERS
million cases in the US and credits the product for having recruited seven million new users since its ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1950s
22 Nov 2002 | by JEREMY BULLMORE
it at that. Everything's there. Alone in its market, Persil granted more credit to its users than to itself ...
PRIVATE VIEW: Mark Wnek is the chairman and executive creative director at Euro RSCG Wnek Gosper
01 Nov 2002
for dodgy stuff goes to everyone from the client down. As should the credit. For instance, planners ... Tax Credit is a seriously complex idea to convey in a TV spot. M C Saatchi achieves it brilliantly ... and Working Tax Credit Client: Simon Vessey, head of customer communications Brief: Maximise take ...
MEDIA CHOICE: John Smith's Sports Reports
24 Oct 2002 | by EDWARD LLOYD-BARNES, Managing Director, The ComFederation
to the phrase 'ave it!' Credit should also go to the media planners at MediaVest. It has taken the creative ...
ANALYSIS: Can HP Bulmer bounce back?
24 Oct 2002 | by TANIA MASON
"; and Sidekick, the schnapps-based shot drink widely credited as the most successful alcohol launch of the year ...
Walkers aims to promote brands in £1m SM:TV link
17 Oct 2002
The broadcast sponsorship, through Granada Enterprises Commercial Ventures, will start on November 16. Walkers replaces KFC, which also sponsored the show for a year. Walkers will promote several of its brands via the show, rotating throughout the year, starting with Monster Munch. The credits ...
RADIOWATCH: Cointreau signs first radio tie-up
10 Oct 2002
The radio sponsorship forms part of a larger £2m campaign, which also involves direct mail and outdoor. The deal will include on-air credits, sponsorship of the Classic FM Live! 10th anniversary concert at the Royal Albert Hall this month, a web site promotion and CD sponsorship for Classic FM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
