to remove filtersGUS to buy DIY giant Homebase in £900m deal
21 Nov 2002 | by Staff,
months ago, despite the poor market for IPOs. According to a Daily Mail report, it may demerge its credit ...
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WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
with Vallance Carruthers Coleman Priest on this summer's Big Brother sponsorship, turning around 87 credits ...
Visa drops Ketchum for Golin/Harris for US PR
07 Nov 2002 | by Staff,
that the two companies used their credit-card dominance to force retailers to accept their branded debit cards ...
PRIVATE VIEW: Mark Wnek is the chairman and executive creative director at Euro RSCG Wnek Gosper
01 Nov 2002
for dodgy stuff goes to everyone from the client down. As should the credit. For instance, planners ... Tax Credit is a seriously complex idea to convey in a TV spot. M C Saatchi achieves it brilliantly ... and Working Tax Credit Client: Simon Vessey, head of customer communications Brief: Maximise take ...
UniBond capitalises on Manchester quakes for new ads
25 Oct 2002 | by Jennifer Whitehead,
, said: "BDH\TBWA were really quick off the mark with this idea and a lot of credit has to go to them ...
BMP recruits two from Leo Burnett
04 Oct 2002 | by MARK SWENEY
Jones and Loraine, art director and copywriter respectively, have been behind some of Leo Burnett's most high-profile work. Their recent credits include "shark" for John West's Tuna Snack Pots and McDonald's "divorced parents" spot. Their campaign for Heinz Microwaveable Soups, which emphasised ...
Vive le FCUK as ads help profits soar
17 Sep 2002 | by Jennifer Whitehead,
credited with helping the French Connection Group increase profits, which rose by nearly 20%.
Comet to stop misleading interest-free credit ads
13 Sep 2002 | by Jennifer Whitehead,
the misleading practice of advertising credit deals as 'interest free', after the government started a crackdown...The three high-street chains were all advertising "interest-free credit" and APRs of 0%, when interest was, in fact, payable from the date of the agreement if a lump sum was not paid off in full by the end of the interest-free period. The Office of Fair Trading has said that such advertising breaks ...
CLOSE-UP: LIVE ISSUE/CELEBRITY ENDORSEMENT - Guarding against celebrity brand embarrassment. Agencies can avoid pitfalls of using a 'face' to front an ad, Camilla Palmer writes
23 Aug 2002 | by CAMILLA PALMER
society for a credit card and was refused. So what now that Kaye has made his gaffe? Crown claims it ...
DESTINATION WOOLWORTHS: With an increased product focus and a continuing emphasis on value, Claire Murphy asks if Woolworths' new marketing strategy can help the ailing retailer reclaim its place at the heart of the British high street
08 Aug 2002
the hangover of its previous leadership, but Woolworths has made creditable efforts to revamp and move on. Many ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
