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CLOSE-UP: LIVE ISSUE/BT MEDIA PITCH - Starcom and MediaVest pull together to snatch BT

that enforced integration jeopardises the retention of key members of staff. It is to the credit of the Starcom ...

DIRECT CHOICE: Vodafone

- the incentive of £5 credit on my Vodafone account for every Top Up Transfer of £10 or more. That's a generous ...

Moss lands CEO role at The Number

Chris Moss, the man widely credited with creating the Orange brand, has landed the role of chief

BT launches web site for low-cost items click&buy

The service allows consumers to buy items such as mobile ringtones, horoscopes and share advice online for as little as a few pence, without having to register their credit card details each time. Customers register their details once on btclickandbuy.com or through one of the retailers. From next ...

NEW MEDIA: SPOTLIGHT ON BTCLICK&BUY - Has BT made online payment a reality for web publishers?

of a publication, or even paying per article read - because credit card transactions are uneconomic ...

ADWATCH: 02 highlights unique benefits of its pre-pay service - O2's ads aim to create a strong brand image to draw attention to a wide range of offers, says Jules Grant

and the bubbles theme has been extended for the sponsorship idents. The credits highlight other services offered ...

DIRECT BRIEFS: Vodafone promotion to win holiday

, upgrade, TopUp with calling credit or text or call from abroad. The promotion is part of a multi

Jordan revives plan for F1 'high street' brands

with Virgin Mobile, a sponsor of the Jordan team. Hall-Taylor is also talking to MBNA about branded credit ...

Alpha to stretch brand with move into credit cards

-pronged effort to tackle the mobile phone market as well as offer the UK's first pre-paid credit cards....-pay credit card, which will target students and consumers who are unable to get credit. The Alpha brand ... doesn't have a credit card and many don't even have bank accounts. ...

O2 uses bubbles in Big Brother ads

credits are designed to showcase the other mobile services offered by Channel 4 and O2. These include ... it into the world of Big Brother. We feel we have achieved this by producing credits that are fun and playful, yet ... the Big Brother sponsorship credits following a competitive pitch. Tom Tagholm wrote the sponsorship ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.