BBC promotes FA Cup third-round coverage
19 Dec 2002
The BBC aims to convey the drama and unpredictability of the FA Cup in its credits promoting its
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Mediaedge:cia wins more Citibank business
19 Dec 2002 | by Staff,
The $12m (£7.5m) account win follows Mediaedge:cia's triumph in Hong Kong when it picked up Citibank's $20m media buying account, which had been held by Motivator there. Mediaedge:cia took over credit cards, Ready Cash and the Diners Club accounts. Euro RSCG handles the creative assignment, which ...
MARKETING MIX: MoD probes Durex creatives
19 Dec 2002
The publicity-shy agency informs us that its latest ad campaign for Durex has come under the scrutiny of the Ministry of Defence. The military incident in question seems to surround Durex's sponsorship credits for ITV's Am I Good in Bed? series, Britain's biggest live sex survey. The spots showed ...
Wotsits revamps under Walkers
19 Dec 2002 | by TANIA MASON
The revamp will include an animated TV ad campaign, redesigned foil packets, and sponsorship credits for SM:tv Live, as part of Walkers' ongoing deal with the programme. The UK's biggest crisp producer filled a gap in its portfolio for a cheesy children's snack when it bought the 32-year-old Wotsits ...
Energy firm reviews media out of MediaCom North
18 Dec 2002 | by Staff,
of the MBNA credit card business to Zenith Optimedia. Two of its other clients, Going Places, the holiday ...
THE BOOK OF LISTS: The 10 Best New-Business Directors
17 Dec 2002
. 7. JULIAN HOUGH WCRS's Hough should take credit for making sure the agency was on the year's good ...
THE BOOK OF LISTS: The 10 Best Letters in Campaign
17 Dec 2002
market. In the article you erroneously gave credit for the development of this to Orci Asociados ... remain shocked that a competitor of ours is taking credit for our work in such a significant way in your ...
THE BOOK OF LISTS: The 12 Best nuggets by adland's greatest philosopher
17 Dec 2002
always brandishing my credit card around on their behalf. However, I'm getting a little miffed ...
THE BOOK OF LISTS: The 10 Brainiest boffins in media research
17 Dec 2002
founder member of JWT Digital, Sheldon is credited as the man behind the world's first media foray ... member of Carat Insight (formerly Carat Research) and is credited with the invention of the Consumer ...
PUBLIC SECT0R BRIEFS: NCH to launch borrowing campaign
13 Dec 2002
borrowing over Christmas. Advice to families includes using credit unions or Christmas clubs to spread costs
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
