27 Nov 2003
| by Mark Leversedge, Managing partner, Elvis
.
It would have been tempting to take the TV execution below the line in a literal way. To its credit ...
27 Nov 2003
| by Jenny Biggam, director at Carat and a member of The Marketing Society
of the commercial and cultural," he argues.
BIOGRAPHY
1994-1996: Brand manager, credit cards, Alliance ...
26 Nov 2003
| by Staff,
The revamped data cleansing and acquisition site, www.ebiquita.com, is now live, with a client area which is password protected to allow staff to keep track of current projects.
It also offers clients detailed information on vertical sectors such as credit, education, home improvement, mail order ...
20 Nov 2003
| by Ken Gofton
."
EGG OPTS FOR SIMPLE APPROACH FOR CREDIT CARD
Client: Egg
Agency: Lowe Plus
Distribution ...
consumer-friendly and this was particularly relevant for the mailer promoting the bank's credit card in a ...
17 Nov 2003
| by Staff,
of backgrounds including ad agencies, management consultancies and data companies. Meredith is credited ...
07 Nov 2003
lot about everything but even more about nothing? And who manages somehow to take the credit ...
24 Oct 2003
| by Ben Bold,
, the multimedia arm of film design agency Empire Design, whose website credits include sites for 'Kill Bill ...
16 Oct 2003
| by Ken Gofton
for the child tax credit system earlier in the year. That's not the fault, though, of the direct marketing ...
was the favoured medium for receiving information, and that the campaign overcame the stigma that tax credits were ...
10 Oct 2003
| by Claire Billings,
LONDON - Marks & Spencer has had the wind knocked out of the launch of its new &More credit card...store cards with the credit card unless they objected.
However, the Office of Fair Trading intervened after it received complaints about the letter because it contravenes the 1974 Consumer Credit Act.
M ...
: "Inertia selling of credit can have damaging consequences for consumers. In this case, MSFS has agreed ...
06 Oct 2003
| by Rachel Gardner,
& Spencer's reward credit card &More....astray".
Each shopper ends with the line: "That's amore."
The voiceover states: "The new credit card ...