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DIRECT CHOICE: BMW 5 Series

. It would have been tempting to take the TV execution below the line in a literal way. To its credit ...

OPINION: Marketing Society - Rise of DM bears witness to value of segmentation

of the commercial and cultural," he argues. BIOGRAPHY 1994-1996: Brand manager, credit cards, Alliance ...

Ebiquita relaunches website with client-only area

The revamped data cleansing and acquisition site, www.ebiquita.com, is now live, with a client area which is password protected to allow staff to keep track of current projects. It also offers clients detailed information on vertical sectors such as credit, education, home improvement, mail order ...

DIRECT MAIL SHOWCASE

." EGG OPTS FOR SIMPLE APPROACH FOR CREDIT CARD Client: Egg Agency: Lowe Plus Distribution ... consumer-friendly and this was particularly relevant for the mailer promoting the bank's credit card in a ...

Meredith moves up as managing director at Rapier

of backgrounds including ad agencies, management consultancies and data companies. Meredith is credited ...

And another thing... the agency managing director

lot about everything but even more about nothing? And who manages somehow to take the credit ...

MTV Europe hires Draft London for awards task

, the multimedia arm of film design agency Empire Design, whose website credits include sites for 'Kill Bill ...

DIRECT MAIL SHOWCASE: Some of the UK's fastest growing DM agencies prove rapid growth is no hindrance to creativity

for the child tax credit system earlier in the year. That's not the fault, though, of the direct marketing ... was the favoured medium for receiving information, and that the campaign overcame the stigma that tax credits were ...

M&S &More card launch breaks credit law says OFT

LONDON - Marks & Spencer has had the wind knocked out of the launch of its new &More credit card...store cards with the credit card unless they objected. However, the Office of Fair Trading intervened after it received complaints about the letter because it contravenes the 1974 Consumer Credit Act. M ... : "Inertia selling of credit can have damaging consequences for consumers. In this case, MSFS has agreed ...

M&S launches new &More card with Y&R ad

& Spencer's reward credit card &More....astray". Each shopper ends with the line: "That's amore." The voiceover states: "The new credit card ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.