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THE BOOK OF LISTS: The 10 Best Regional Press Ads

. Credit Card Fraud Protection - "chip and pin" Part of a large cross-media campaign to launch the latest ... ". The image takes the form of the back of a credit card with copy across it. Agency: Saatchi Saatchi ...

THE BOOK OF LISTS: The 10 Best tactical ads

credit card. The ad shows Stelios advising Barclay's chief executive, Matt Barrett, to cut up his ... extortionate interest rates on many credit cards. Creative: In-house Media planning and buying: PHD ...

THE BOOK OF LISTS: The 10 Hottest commercial directors

with an impressive list of award-winning work to its credit. 7. Tom Carty Twenty-two D AD Pencils, including ...

THE BOOK OF LISTS: The 10 Most Talked-about Editors

cent to 576,832. Glamour has been dubbed "the ultimate package" and Elvin must take much of the credit. ...

THE BOOK OF LISTS: The 12 Top Turkeys

'Arcy and Kaplan Thaler: "This is pantomime stuff. Losing your credit card to mermaids who then go out and buy ...

THE BOOK OF LISTS: The 10 Best SMS campaigns

the use of Chocollect credits. The credits accrued each time a user entered and were redeemable for a ... and Wotsits. The creative concept was by The Marketing Store. It was the first campaign to award text credits ... -pack and TV advertising to collect points. A tie-in with Emap saw the use of "music credits" offering prizes ...

THE BOOK OF LISTS: The 10 Best cinema commercials of all time

1. Benson Hedges "iguana" (1978) A surreal masterpiece credited with redefining brand advertising. Art directed by the eminent Alan Waldie and directed by the Academy Award-winner Hugh Hudson, bizarre, stunningly shot images of a swimming pool, a lizard and an oversized B H packet belittled many ...

HOTLINE: The Government to bring in tougher rules

The Government is to bring in tougher rules governing the advertising of consumer credit following

Initiative and CHI head new-business league

should be credited with said figure. The spend appeared plausible at first (Grey was going to handle a ... asked us to credit it with 52 million for its Wella win, perfectly timed to land the agency in the top ...

TOP PERFORMERS OF 2003: MEDIA AGENCY OF THE YEAR - MINDSHARE

" projects. While new-business wins were creditable, the main change seems to be in the positioning, which has acquired a clarity and focus. Much credit for this must go to the agency's new chief executive ...

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