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Agency 2003: New Media Agency of the Year - Glue London

the online launch of Virgin Money's credit card earlier this year. Using a range of rich media, pop-ups and traditional ad formats, it built a campaign promoting the card as The Heavenly Credit Card, differentiating ...

AGENCY 2003: Telemarketing Agency of the Year - Best of the rest

programmes, VOC outsource, at Cable Wireless. A project to help manage credit services resulted ...

Standard Life set for TV debut with ITV drama tie-up

. Linking into the 'I like' theme, sponsorship credits and break bumpers - created by the Leith Advertising ...

ADWATCH: The weekly analysis of advertisement recall

/Starcom MediaVest 46 Tax Credits 16= (-) IKEA Karmarama ...

AGENCY 2003: Media Agency of the Year - MindShare

A handful of agencies had valid claims to be judged Marketing's Media Agency of the Year, performing creditably on a number of the key performance measures. But only MindShare ticked all the boxes, with impressive new business wins, high levels of customer service, campaign effectiveness and innovation ...

AA rejig prompts hunt for marketing director

-owned Goldfish credit card for three years. Salmon retains ultimate responsibility for marketing across ...

MEDIA: Zurich backs Sky Sports coverage of Heineken Cup

Sky Sports will show up to 40 live games, including a minimum of five live games from every round of the tournament for Europe's top clubs. As part of the deal, Zurich has credits around all coverage and will feature on all trailers for it. There will also be a three-hour highlights show, European Rugby Special ...

Yahoo! in search to fill top Europe job as chief exits

credited for securing the deal with BT this spring, which saw Yahoo! secure a foothold in the subscriptions ...

Yahoo! in search to fill top Europe job as chief exits

credited for securing the deal with BT this spring, which saw Yahoo! secure a foothold in the subscriptions ...

Lloyds TSB shifts Goldfish head to wider cards role

Lloyds TSB has moved the head of its Goldfish credit card brand, Katrina Cliffe, to oversee...card division at the end of September. In October, Cliffe was promoted from director of credit cards ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.