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CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB

the internet. You have only to remember the number on your credit card (use of crib not only allowed ...

News in Brief

was credited with series such as Da Ali G Show (pictured) and Banzai. Prior to joining Five, Newman worked ...

Lloyds TSB shifts Goldfish head to wider cards role

Lloyds TSB has moved the head of its Goldfish credit card brand, Katrina Cliffe, to oversee...card division at the end of September. In October, Cliffe was promoted from director of credit cards ...

DIRECT BRIEF: Telecom Express undertakes survey

, insurance and banking industries. Fixed-line telecoms was the lowest-performing sector, while credit card

NEWS BRIEF: T-Mobile to sponsor Record of the Year show

Granada Enterprises and Universal McCann, with sponsorship credits created by Saatchi Saatchi UK

DIRECT CHOICE: The One Account

Instead, one of our account managers thrust it into my face, while asking "Have you seen this?" It's personal and making a virtue of where you live - a beautifully crafted piece, which hasn't become obsessed with its own cleverness. It has handled this comparatively strong offer with creditable ...

CONFERENCES AND EXHIBITIONS: After the event

badges to be swiped in the same way as a credit card. The information can then be sent to a PC. "As ...

CAMPAIGN MEDIA AWARDS 2003: Broadcast Sales Team Of The Year - Freeserve

.com/mortgages. Work with the credit card brand Marbles is another example of Freeserve "no longer just selling". Leveraging the brand loyalty of Freeserve customers, it produced a jointly branded credit card with Marbles ...

BACS hires Band & Brown for PR task

their suppliers, while use of direct credit to pay employees is much more widespread. ...

WORLD: ANALYSIS - Larry Light hopes to whet the world's appetite for Big Macs

It's always fun listening to a senior executive in one of the world's largest corporations attempt to get with the kids. But to give credit to Larry Light, McDonald's global chief marketing officer, he has been well briefed on what's what. He enthuses about the popularity of the company's new ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.