Archant raid nets 12 titles
18 Dec 2003 | by MediaWeek
in this acquisition, taking advantage of our private status, our strong cash position and secured lines of credit ...
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Mediaweek COMMENT - Plenty to be proud of in 2003 ? and plenty still to prove
18 Dec 2003 | by MediaWeek
newspapers. Credit, too, to the Indy for surprising a stale market with its tabloid edition. And in other ...
OPINION: Pamir Gelenbe
18 Dec 2003 | by MediaWeek
billing where a credit card transaction is too cumbersome. The answer to the question of whether mobile ...
Agency 2003: New Media Agency of the Year - Glue London
18 Dec 2003
the online launch of Virgin Money's credit card earlier this year. Using a range of rich media, pop-ups and traditional ad formats, it built a campaign promoting the card as The Heavenly Credit Card, differentiating ...
AGENCY 2003: Telemarketing Agency of the Year - Best of the rest
18 Dec 2003
programmes, VOC outsource, at Cable Wireless. A project to help manage credit services resulted ...
Standard Life set for TV debut with ITV drama tie-up
18 Dec 2003
. Linking into the 'I like' theme, sponsorship credits and break bumpers - created by the Leith Advertising ...
ADWATCH: The weekly analysis of advertisement recall
18 Dec 2003
/Starcom MediaVest 46 Tax Credits 16= (-) IKEA Karmarama ...
AGENCY 2003: Media Agency of the Year - MindShare
18 Dec 2003
A handful of agencies had valid claims to be judged Marketing's Media Agency of the Year, performing creditably on a number of the key performance measures. But only MindShare ticked all the boxes, with impressive new business wins, high levels of customer service, campaign effectiveness and innovation ...
DMA conference
17 Dec 2003
Millar, head of credit card acquisitions at Lloyds TSB, and Martin Aylward, ebusiness consultant at More
THINK TANK: Standards - Standard bearing
17 Dec 2003 | by Holly Acland
Any conversation about the reputation of the DM industry will inevitably turn to credit card mailers ... . However, there is some defence for credit card mailers from Barnett: "Credit cards have started to move ... . "Charities simply don't have the sort of budgets that large credit card companies boast. Because they ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
