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Standard Life set for TV debut with ITV drama tie-up

. Linking into the 'I like' theme, sponsorship credits and break bumpers - created by the Leith Advertising ...

American Express reviews $375m global media account

of the credit card to make dreams come true. American Express UK head of advertising Katherine Whitton refused ...

TOP PERFORMERS OF 2003: MEDIA AGENCY OF THE YEAR - MINDSHARE

" projects. While new-business wins were creditable, the main change seems to be in the positioning, which has acquired a clarity and focus. Much credit for this must go to the agency's new chief executive ...

AA rejig prompts hunt for marketing director

-owned Goldfish credit card for three years. Salmon retains ultimate responsibility for marketing across ...

MEDIA: Zurich backs Sky Sports coverage of Heineken Cup

Sky Sports will show up to 40 live games, including a minimum of five live games from every round of the tournament for Europe's top clubs. As part of the deal, Zurich has credits around all coverage and will feature on all trailers for it. There will also be a three-hour highlights show, European Rugby Special ...

Lloyds TSB shifts Goldfish head to wider cards role

Lloyds TSB has moved the head of its Goldfish credit card brand, Katrina Cliffe, to oversee...card division at the end of September. In October, Cliffe was promoted from director of credit cards ...

DIRECT CHOICE: The One Account

Instead, one of our account managers thrust it into my face, while asking "Have you seen this?" It's personal and making a virtue of where you live - a beautifully crafted piece, which hasn't become obsessed with its own cleverness. It has handled this comparatively strong offer with creditable ...

DIRECT BRIEF: Barclaycard attempts to combat online credit card fraud

Barclaycard is attempting to combat online credit card fraud by creating a database of prospective

Barclays retracts 'misleading' 0% forever material

' credit card following a claim by the Office of Fair Trading that it is "highly misleading"....The move comes in the wake of the furore caused by the inability of Barclays chief executive Matthew Barrett to calculate the interest payable on the card in front of a Treasury Select Committee last month (Marketing, October 23). The OFT held the advertising to be in breach of the Consumer Credit Act ...

DIRECT MAIL SHOWCASE

." EGG OPTS FOR SIMPLE APPROACH FOR CREDIT CARD Client: Egg Agency: Lowe Plus Distribution ... consumer-friendly and this was particularly relevant for the mailer promoting the bank's credit card in a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.