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18 Dec 2003
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Standard Life set for TV debut with ITV drama tie-up
18 Dec 2003
. Linking into the 'I like' theme, sponsorship credits and break bumpers - created by the Leith Advertising ...
THE BOOK OF LISTS: The 10 Best cinema commercials of all time
16 Dec 2003
1. Benson Hedges "iguana" (1978) A surreal masterpiece credited with redefining brand advertising. Art directed by the eminent Alan Waldie and directed by the Academy Award-winner Hugh Hudson, bizarre, stunningly shot images of a swimming pool, a lizard and an oversized B H packet belittled many ...
MEDIA: Zurich backs Sky Sports coverage of Heineken Cup
11 Dec 2003
Sky Sports will show up to 40 live games, including a minimum of five live games from every round of the tournament for Europe's top clubs. As part of the deal, Zurich has credits around all coverage and will feature on all trailers for it. There will also be a three-hour highlights show, European Rugby Special ...
Ribena extends CD:UK sponsorship until December 2004
10 Dec 2003 | by Claire Billings,
screenings of the show on ITV1 and ITV2. GSK's creative agency Grey London produced the sponsorship credits and break bumpers. The credits will feature a 15-second clip at the beginning of the programme, a 10-second ...
WORLD: ANALYSIS - Larry Light hopes to whet the world's appetite for Big Macs
28 Nov 2003
It's always fun listening to a senior executive in one of the world's largest corporations attempt to get with the kids. But to give credit to Larry Light, McDonald's global chief marketing officer, he has been well briefed on what's what. He enthuses about the popularity of the company's new ...
OPINION: Marketing Society - Rise of DM bears witness to value of segmentation
27 Nov 2003 | by Jenny Biggam, director at Carat and a member of The Marketing Society
of the commercial and cultural," he argues. BIOGRAPHY 1994-1996: Brand manager, credit cards, Alliance ...
Dennis cash sees Erotic Review let hair down in revamp
25 Nov 2003 | by Claire Billings,
greater than many would give credit – and that our proven skills in marketing for magazine subscriptions ...
MEDIA PERSPECTIVE: ITV reaps benefits as viewers rise and see England shine
21 Nov 2003 | by Jeremy Lee, jeremy.lee@haynet.com
, too, deserves credit for a clever campaign that could have fooled viewers into thinking ...
CLOSE-UP: NEWSMAKER - Duff takes the strain during ITV's seismic overhaul
21 Nov 2003 | by Anne-Marie Crawford
and defensive media fraternity, Duff has just moved house. To his credit, he still finds the strength ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
