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WORLD: ANALYSIS - Larry Light hopes to whet the world's appetite for Big Macs

It's always fun listening to a senior executive in one of the world's largest corporations attempt to get with the kids. But to give credit to Larry Light, McDonald's global chief marketing officer, he has been well briefed on what's what. He enthuses about the popularity of the company's new ...

Jamie Oliver's mum stars in first Sainsbury's online push

Sainsbury's to You trails leader Tesco, but has seen sales soar and they are now running at five times the level of three years ago. Sainsbury's uses Abbott Mead Vickers BBDO for its advertising, and has a longstanding contract with Oliver, who is credited with boosting sales at the supermarket chain ...

STOP PRESS: M&S customers to take up credit card offer

about its more combined credit and loyalty card have decided to take up the offer.

MEDIA: Woolworths to sponsor ITV music awards show

was voted favourite female singer and Coldplay won the most popular band award. Sponsorship credits were ...

OPINION: BEALE ON ... MARKS & SPENCER

credit card or take on more debt through an additional scheme, with all the extra bureaucracy ...

PRIVATE VIEW: Jonathan Burley is the creative director at HHCL/Red Cell

S credit card, and what they can spunk their reward points on (... sushi rolls, faux-fur throws and Swiss ... 's new reward credit card Agency: RKCR/Y R Writer: Pip Bishop Art director: Chris Hodgkiss ...

OPINION: Marketing Society - Get the offering right then think about marketing

that the shopping experience supported our claims for the brand now. Four years ago we didn't accept credit cards ...

M&S &More card launch breaks credit law says OFT

LONDON - Marks & Spencer has had the wind knocked out of the launch of its new &More credit card...store cards with the credit card unless they objected. However, the Office of Fair Trading intervened after it received complaints about the letter because it contravenes the 1974 Consumer Credit Act. M ... : "Inertia selling of credit can have damaging consequences for consumers. In this case, MSFS has agreed ...

M&S launches new &More card with Y&R ad

& Spencer's reward credit card &More....astray". Each shopper ends with the line: "That's amore." The voiceover states: "The new credit card ...

M&S unveils new card with Y&R ad

Spencer's reward credit card More....states: "The new credit card from Marks Spencer. Use More everywhere and earn reward points to treat ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.