Jamie Oliver's mum stars in first Sainsbury's online push
25 Nov 2003 | by Jennifer Whitehead,
Sainsbury's to You trails leader Tesco, but has seen sales soar and they are now running at five times the level of three years ago. Sainsbury's uses Abbott Mead Vickers BBDO for its advertising, and has a longstanding contract with Oliver, who is credited with boosting sales at the supermarket chain ...



