to remove filtersBT Broadband marketing practices not a threat to rivals
11 Jul 2003 | by Staff,
of joint billings "can be easily replicated using credit card payments or direct debit". Oftel director ...
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CLOSE-UP: NEWSMAKERS - The driving forces behind the CHI success story
24 Oct 2003 | by Glen Mutel
Gosper Partners and BT Yahoo! came from Abbott Mead Vickers BBDO. It's tempting to credit this success ...
Mother ads slammed by former Orange boss Snook
13 May 2003 | by Staff,
Interviewed in the Financial Times Creative Business, Snook, who is launching an alternative medicine centre in London, said he thought the latest round of Orange advertising featuring a "hard-nosed businessman" was irritating and against the spirit of the company he is credited with founding. "The hard ...
Capital to introduce on-air sponsorship tracking system
07 May 2003 | by Staff,
launches an on-air digital system to help advertisers track their on-air mentions and presenter credits....-ins and other spontaneous on-air credits. Capital is using Autonomy's Radio Server technology to solve ...
Wireless incentive service targets restaurant goers
25 Mar 2003 | by Staff,
by SMS. Each deal redeemed is deducted from credit, which is purchased on the RB Deals website ...
3 UK signs up TV Go Home firm for 3G comedy content
12 Mar 2003 | by Staff,
and producing team whose credits include 'The 11 O'Clock Show' and 'Brass Eye'. Its cult website TV Go Home ...
Telewest pushes TalkUnlimited on Capital Gold
12 Feb 2003 | by Claire Billings,
will be plugged across the radio stations through on-air credits and promotional trails using the strap ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
