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Field Marketing: Turning Tactical

revenues by 20.6 per cent in 2001-2002. For American Express it carries out credit card acquisitions ...

Four wins plastic-card fraud account

Banks and retailers have teamed up for the 'Chip and PIN' programme, which pledges a more secure way to use credit, debit and charge cards. Four won a competitive pitch to handle the account, which is understood to carry fees in excess of £200,000. Four will target card-holders, retailers and technology ...

NEW MEDIA: SPOTLIGHT ON INTERACTIVE ADVERTISING - Interactive advertising moves on after slow and shaky start

credit card signed as the aforementioned 100th advertiser. Other current interactive advertisers include ...

PUBLISHING AGENCIES: A BUOYANT MARKET

with their credit cards," he says. "And if there's a war they'll be sitting on their money." Morris agrees ...

MEDIA: Ed reveals ideas for Word

Hepworth, whose career credits include launching Heat, Q, Mojo and Empire. Hepworth, former editorial ...

MEDIA BRIEFS: Sky Digital launches MoneySupermarket

Sky Digital viewers can now compare the cost of mortgages, loans and credit cards through their TVs

EDITORIAL: Food Commission clubs football with one-sided attack

Organisation, which, to their credit, food marketers are making real efforts to address. Child obesity is a ...

CAREERS: Company CV - Walkers Snack Foods

campaign, redesigned foil packets, and sponsorship credits for SM:TV Live, as part of Walkers' ongoing deal ...

Sporting Index uses viral for site launch

in a weekly prize draw, with runners-up prizes of £10 credited to their accounts on signing up. One ... will credit players who open an account and place five bets before February 14. The first viral push ...

Glue London creates viral survey to push Virgin's credit cards

Virgin Credit Card is to launch its first viral campaign with an animated survey to gauge the mood...-mail addresses built up by previous Virgin Credit Card drives. The creative retains the "heavenly" theme used by online creative work since the launch of Virgin Credit Card early last year. Recipients are encouraged ... of deeds done that will appear on the site for visitors to see. "Virgin Credit Card is experimenting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.