to remove filtersPartworks move into third in best seller table
16 Dec 2004 | by MediaWeek
. Partwork titles have also been credited with pushing up sales of consumer and business magazines ...
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MacKenzie promises to fly the flag for electronic testing
16 Dec 2004 | by MediaWeek
technology-based audience measurement is adopted.” McKenzie has indicated he will not appeal but credited ...
City View - What lies ahead for Interpublic after year of agency movements?
14 Dec 2004 | by MediaWeek
Chief executive David Bell played down speculation that 2005 could herald further internal mergers, disposals or, perhaps, a break-up of the entire group – which houses Initiative Media and Universal McCann. Speaking on the sidelines of the Credit Suisse First Boston media conference in New York last week, chief ...
The diary of Mark Etting - Frank the Blank is man of the moment
14 Dec 2004 | by MediaWeek
MONDAY Just had spat with school leaver at credit card call centre re my new card. I can’t be the only poor sod who’s forgotten his memorable word. I gave him a couple he won’t forget. Put call into Greg re the breathtaking sales pitch on Foodtech I gave him. He’s saying he may well give me a page ...
Media Strategy - Creating a warm Christmas glow
14 Dec 2004 | by MediaWeek
programming with fully integrated British Gas credits. As well as these programmes, there are two 60-second ...
Who stands to gain from Auntie’s dramatic weight loss?
14 Dec 2004 | by MediaWeek
a supporter of the BBC and credits it with the high standard of British broadcasting. But he ...
Review of the year 2004
14 Dec 2004 | by MediaWeek
Schoonmaker, credited with a pivotal role at Emap, building its radio and music empire, left the company ...
Emap’s loss is Telegraph’s gain as sales boss switches to newspapers
07 Dec 2004 | by MediaWeek
is appointed executive director of the Telegraph Group. Emap January 2004: Tim Schoonmaker – credited ...
Media Bitch
07 Dec 2004 | by MediaWeek
“Eng-er-land, whereabouts in the US is that?” Poor old Erin Christman of Dennis Publishing in the US . Our Yank media friend wrote in to the Media Week office to tell us he had “encountered a large problem”. Christman had managed to subscribe to Media Week for a full year on the boss’ credit card ...
Only Sky makes Top 25 "most admired" list
01 Dec 2004 | by MediaWeek
. Despite the slump in form on its previous position in 2003, BSkyB was credited for its quality ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
