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The Work: New Campaigns - The World

- touts Citi's new PremierPass credit-card reward programme. The campaign informs its audience that Citi ... his credit company - has yet to arrive; in another, a man wears all his clothes for a business trip ...

The Work: New Campaigns - UK

STORIES CREDITS Project: Christmas stories Client: Laurence Cante, direct marketing manager ... Trust. CITROEN - C4 LAUNCH CREDITS Project: Launch the Citroen C4 Client: Mike Ibbett, marketing ... all over his body to record every move over 30 separate takes. O2 - X-RANGE CREDITS Project: X ...

Ofcom raps C4 over Big Brother sponsor

prohibits sponsorship credits from making direct reference to product benefits. The ruling followed a ... of relationships. Ofcom stated in its ruling: "Sponsorship credits should be distinct from advertising and ...

The Work: New Campaigns - UK

earlier cowboy effort. CREDITS Project: Cherry tart Client: Lisa Tomkies, communications director, 3 ... , will run simultaneously. CREDITS Project: Oxo cubes Client: Tim Perman, marketing director, Campbell ... -Team - have been chosen to represent Radio 1's evening playlist. CREDITS Project: Radio 1 Client: James ...

Virgin Mobile to revamp pre-pay

discounted call package plans on which credit can be carried forward each month.

Opinion: Leader - 3's turnaround deserves respect

, these brand values leave 3 looking stronger than it is given credit for. Its market share may be minuscule ...

Hotline: Dominic Savage joins the Brave Film Company

, is joining the Brave Film Company. A Bafta award winner, Savage's TV credits include Rogue Males and Cutting

HP backs Virtual History TV show

that is used to re-create pivotal moments in history. Sponsorship credits in the form of 60-second vignettes ...

Virgin Mobile to sponsor Kiss 100 breakfast in £1m deal

The deal, brokered by media buying agency Manning Gottlieb OMD in conjunction with communications agency Goodstuff, will begin in September 2004 and run for 12 months. The Virgin Mobile brand will now be integrated into several aspects of the breakfast show. In addition to the usual sponsor credits and on ...

HP links up with VH1 to support Guitar Heroes Week

credits as well as a 20-second competition spot to run after a 30-second HP 'fender' ad. This combined ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.