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Variable creative can increase response to mailings

in the top 1,000 companies, taking in sectors including banking, charity, credit cards, hotels, insurance ...

Big Brother censured by watchdog over Talk Talk link-up

credits contravened section 11.1.4 of the code of programme sponsorship. This states: "Credits must ... the intention of the credits was to reflect the link between the programme and the sponsor, as well as 'Big ...

Discovery in landmark HP sponsorship for Virtual History

and EMEA, reaching around 50m viewers. Creative sponsorship credits including promos, branded break bumps and opening and closing credits will also accompany each airing of the programme. Sixty-second vignettes ...

HP backs Virtual History TV show

that is used to re-create pivotal moments in history. Sponsorship credits in the form of 60-second vignettes ...

Cosmopolitan site to give users free financial advice

offered by credit card, telephone and energy providers and enables consumers to switch between them ...

HP links up with VH1 to support Guitar Heroes Week

credits as well as a 20-second competition spot to run after a 30-second HP 'fender' ad. This combined ...

DoCoMo unveils world's first 'mobile wallet' phone

' -- a 3G smart-card handset that can make credit card transactions....One of the first smart-card handsets, made by Fujitsu, launched in Japan this week. They can be used for a variety of functions -- train travel, debit and credit card withdrawals and personal identification -- that were previously only possible with integrated-circuit cards. The F900iC can be locked ...

Avon rapped by watchdog for free mobile phone promo

because they pay the invoice for products ordered, then returns are credited the following month ...

Waugh exits Centrica after marketing overhaul

and Permira Advisers for £1.75bn. Last year it sold credit-card brand Goldfish to Lloyds TSB unit Create ...

Few UK companies have customer win-back strategies

The survey conducted among senior marketers in retail, banking, credit card, insurance, telecoms, travel and utilities companies shows failure in direct marketing, which in turn could promote tougher legislation governing prospect communications. Telecoms was the most effective sector, gaining a 42% share ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.