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Atlas to support Place in the Sun

weeks, or 241 episodes, starting on January 16 and includes opening credit bumpers, commercial break bumpers and closing credit bumpers. It also includes an intractive element through the sponsorship ...

Affilinet signs up big names

Yes Car Credit, Haven Europe's new branding Siblu, and Warner Holidays have signed up to develop affiliate marketing activity through the company's network. Affilinet UK is part of AdLINK Internet Media AG, which has been operating in Europe for eight years. Affilinet UK said Yes Car Credit, Siblu ...

Letters - 13-20 December 2005

advertisers, agencies and media owners will find harder and harder to avoid. CREDIT TO IPG FOR HIGHLIGHTING ... 's report about media credits (Why IPG's stance on media credits sparks debate, page 24, 29 November ...

Sainsbury's and Cobra in ITV deals

partnerships director at ITV Sales, said: "One of the reasons for increasing sponsorship credits running ...

Smith lined up to replace Jacob as Starcom UK boss

The appointment marks a return to the agency world for Smith, who left Starcom Mediavest as commercial director in 2000 to join the then Capital Radio Group in a similar role. Smith, as part of the five-strong senior management team, was widely credited with leading Capital's commercial teams during ...

Heat teams up with ITV for comedy awards

The deal with Emap Elan, the glossy magazines branch of the publishing giant, will see Heat sponsoring the main awards ceremony on ITV1 on Wednesday 14 December. Sponsor credits for the magazine ... viewers. The sponsorship credits will be created by Quiet Storm, who have worked with Heat since its ...

Media Mentor - Nicky Cheshire

is the first thing you do when you get to work in the morning? Greet the team members, who, to their credit ...

Letters - 6 December 2005

favourite programmes, the credits roll and suddenly before you even get into the plot you are subjected ...

Why IPG's stance on media credit sparks debate

media credits are in any way a problem if handled correctly. Issues might only arise if clients ... line. The network has set aside $250m of this to repay media credits to clients and $184m ... credits, some local media practices were not up to the consistent worldwide standard the network was now ...

Initiative offers new radio tool

The tool, developed with Coloursound and Radio Monitor, offers independent verification of sponsorships and promotions. The Full Loop system monitors the quality and quantity of activity such as live DJ plugs, promotional trails and sponsorship credits. The system has been tested for a year ...

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