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ITN signs up to GreenGrass's pre-pay internet broadcasting

consumer launch in the New Year. Viewers can top up their account with credit much in the same way as a ... . Broadcasters price their content with a credit-based system that is debited from the viewer's account while ... marketing system so broadcasters can offer a portion of the credits they earn to websites that market ...

The Marketing Store appoints former Gloria Mundi MD to client services role

Moody-Stuart will work on the Walkers Fritolay, Unilever, Gillette, Shell, Cereal Partners Worldwide and MBNA accounts. He has been credited with increasing Gloria Mundi's turnover by almost 50%, with award-winning work for clients such as Nando's, Pizza Express and Fuller's. Prior to his role ...

Experian picks up three-year contract with Royal Mail

service for the commercial credit operations of Royal Mail, the Post Office and Parcelforce Worldwide.

Amex accused of stealing tagline in 'My Life. My card' campaign

LONDON – A Californian credit card marketer is claiming that American Express stole its 'My life...Stephen Goetz, who is based in San Francisco, said he made a pitch to the credit card giant just months before it launched its latest ad campaign. He claims he came up with the idea for the campaign ... that a week later it applied to use "My life. My card" for a range of credit and debit card ...

Experian sees strong revenue growth across board

sales, including its credit division, increased by 33%, and 20% excluding the contribution from ...

Blue chip investment in customer insight 'not delivering'

service provision, utilities, credit cards and general insurance. "In many cases, companies have only ...

Real men are disappearing from ads to be replaced by cliches

sensitive than the media gives them credit for, with the greatest insult to a man being: "He'll never amount ...

Experian boosts Canvasse Opinion with new online service

The global information company claims the new launch will dramatically increase the value of traditional large-panel omnibus research by taking into account consumer attitudes to credit and indebtedness, personal finance, trends and fashions, brand name goods and services and technology. By factoring key ...

Strong results amplify calls for GUS to demerge Experian

was mid-single digit, compared with much stronger growth in its credit information division. At the other part of the company, Experian International, the marketing, credit and outsourcing divisions each ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.