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M&S aims for celebrity loyalty with black store card

According to a report in the Independent on Sunday, the black store cards have been given to celebrities who have appeared in M S advertising campaigns, including: Carr, Mortimer and Martin Freeman, who promoted men's suits; and Twiggy, who appeared in a recent womenswear campaign credited by the company ...

Debenhams hires Blowfish for credit card DM work

recently launched credit card....The agency has been hired on a project basis by Debenhams to specifically target its credit card holders and encourage them to use their cards. Andrew Rosbottom, Debenhams direct marketing controller, said: "This is only aimed at existing credit card holders with the aim to increase their spend ...

The Work: New Campaigns - The World

CITI - THANK YOU - US CREDITS Project: Thank you Clients: Brad Jakeman, managing director ... - the latest round of humorous executions from Fallon Minneapolis - touts the bank's new credit-card reward ... - THREE BEARS - US CREDITS Project: Three bears Client: Liz Vanzura, director of marketing and advertising ...

The Work: New Campaigns UK

ONE TO LOOK OUT FOR - HEINEKEN - ONE BIG GAME CREDITS Project: One big game Client: Shane Hoyne, international communications manager, corporate brands, Heineken International Brief: n/s Creative: agency StrawberryFrog Writer: Roger Hoard Art director: Corinna Falusi Planner: Richard Monturo TV producer: Richard ...

News Analysis: Fashion victims

new credit agreements following a collapse in trading. Meanwhile, rival JJB Sports, which has ...

The Work: New Campaigns - UK

the brand's positioning that it is "more than just a credit card" by highlighting Barclaycard's reassuring ...

Jordan to launch lingerie range under her real name

women is cleaning up blood. The 41-year-old supermodel, credited as creative director on the campaign ...

Beckham and co do battle in mid-air for latest Adidas campaign

The TV and cinema creative for this integrated campaign, which also includes outdoor, print and e-marketing, has been directed by Daniel Kleinman, whose credits include various James Bond title sequences and slots for Audi, Sony PlayStation and Johnnie Walker. Called "impossible field", the creative shows ...

Debenhams and Arcadia plot DM push for new credit cards

LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face...about the launch of its Arcadia-branded credit card. The retailers' new strategies come at a time ...

Prospect Swetenhams focuses on new mothers for refreshed data file

of whom own a detached house, credit cards, two or more cars and private healthcare. If you have ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.