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The Work: Private View

. To Sony's credit, it has taken its time to ensure it comes up with a desirable alternative with the small ...

IPA Effectiveness Awards 2005: Bronze Award - First Choice

. The sponsorship package comprised credits on ITV1, ITV2 and the show's online and SMS services, plus promotional ...

One to watch: OYBike

must become members by registering a credit card and leaving a £10 deposit. They then dial a call ...

The Work: New Campaigns UK

ONE TO LOOK OUT FOR - HEINEKEN - ONE BIG GAME CREDITS Project: One big game Client: Shane Hoyne, international communications manager, corporate brands, Heineken International Brief: n/s Creative: agency StrawberryFrog Writer: Roger Hoard Art director: Corinna Falusi Planner: Richard Monturo TV producer: Richard ...

Mark Ritson on branding: High flyers always risk turbulence

Eddington joined BA in 2000 from Australian airline Qantas, where he was credited with restructuring without ...

The Work: New Campaigns - UK

Tate, assistant brand manager, Axa UK Brief: Create credits for Axa's sponsorship of British dramas ...

Adwatch: Travelocity - 'Alan Whicker chillout'

, this is it, and all credit to Miles Calcraft Briginshaw Duffy for positioning its client as the stand ...

BP Retail pilots Nectar data-driven coupon scheme

had mixed fortunes recently, with the announcement of a Nectar-branded credit card deal with American ...

The Work: New Campaigns - UK

ONE TO LOOK OUT FOR - ADIDAS - GIMME THE BALL CREDITS Project: Gimme the ball Client ... NPD. NIKE - FREE CREDITS Project: Free Client: Ben Moore, head of brand communications ... that automatically adjusts the fit as the wearer runs. RYVITA - CRISPBREAD TV CAMPAIGN CREDITS Project ...

The Work: New Campaigns - UK

ONE TO LOOK OUT FOR - TWIX - TWO FOR YOU CREDITS Project: Two for you Client: Natasha ... and Starburst accounts into TBWALondon. LEXUS - IS200 SE SATELLITE NAVIGATION SYSTEM CREDITS Project ... FOR LONDON - TRAVEL UPDATES CAMPAIGN CREDITS Project: Travel updates campaign Client: Nigel Marson ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.