21 Dec 2006
| by by Mark Banham
The deal, which commences on January 22, will support Sky's drive to promote its Sky+, Sky HD and Sky Broadband services to customers across the UK. The activity will include in-show sponsor credits and promotional trails, and will also include sponsorship of the Sky TV Guide spots featured ...
20 Dec 2006
| by by Jennifer Whitehead
In a campaign created by Miles Calcraft Briginshaw Duffy with media planning and buying by Starcom Direct, uSwitch will promote its credit cards, loans and broadband price comparison services, among others, using the strapline "U gotta switch".
The first wave of advertising will appear on television ...
20 Dec 2006
for
travel and as a credit card. Earlier this year, Visa Europe ran a major campaign encouraging
consumers ...
20 Dec 2006
| by Jeremy Lee
In choosing Marketing's Creative Agency of the Year, new business
records naturally play an important role in the decision; they are a
useful indicator of the general well-being of an agency. Of paramount
importance, however, is evidence of effectiveness. It is to the credit
of RKCR/Y in its first ...
20 Dec 2006
It can be all too easy for a PR agency to come unstuck the year after
winning a giant haul of new business. So all credit to Frank for being
able to manage its huge expansion, maintain a creative staff culture and
bring in an array of new accounts. Aside from a £1.6m new business haul - one of the biggest ...
20 Dec 2006
| by Nicola Clark
also performed strongly and it is to
the credit of managing director Neil Jones that he has turned ...
. Mediaedge:cia (MEC) also put in a creditable performance in 2006 and if
there had been a category for most ...
structure. But George and the stable
management team with which he has surrounded himself must be credited ...
20 Dec 2006
| by Melanie Godsell
in March, has been credited
with rejuvenating the cider sector, where sales have risen by 16% over
the past ...
20 Dec 2006
| by Melanie Godsell
in visitors to its
information units and the work has been credited with yielding a 50%
increase in uptake ...
's standout. The redesign has been credited
with increasing volume share from 23.7% to 29% for the year to 20 ...
and
relocated Cookshop. The agency has also been credited with helping boost sales across all
product areas ...
20 Dec 2006
| by Ed Kemp
16%. This hike can be
credited in part to the arrival of Sam Bertram as head of digital and
Tim ...
for Effectiveness this
year, the other being Proximity London. The accolade, coupled with its £16m Abbey credit ...
20 Dec 2006
| by Robert McLuhan
. The
retailer credits it with helping increase its online sales by nearly a
third, while cost per order has been ...