to remove filtersAdvertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
running up a hill.) To M S's credit, the company held its nerve and kept faith in its agency when, given ...
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Thinking outside the Christmas box
15 Dec 2006
is that brands merely see us all as credit cards on legs to be swiped through as many terminals as possible ...
Power 100: Next Generation 2006
29 Nov 2006
is renowned for his drive and professionalism, and agencies have credited him with expanding Thorntons ... As marketing manager for Radio Times, Robinson can take much credit for the reversal of the magazine's 15-year ... campaign in Japan, overseen by Weerasinghe, which was credited with bringing an additional 21.2m ...
The Work: New campaigns - UK
24 Nov 2006
ONE TO LOOK OUT FOR - DoH - Condoms essential wear CREDITS Project: Condoms essential wear ... and message boards. CADBURY SNAPS - SUBTITLES CREDITS Project: Subtitles Client: Kevin Banfield, head ... CREDITS Project: Doubt kills Client: Betty McBride, director of policy and communications, British ...
Intangible assets: What's your brand worth?
04 Oct 2006
by investors. Michael Bleakley, beverages analyst at Credit Suisse First Boston, says analysts generally do ...
The Work: New campaigns - UK
29 Sep 2006
ONE TO LOOK OUT FOR MARKS SPENCER - KIDSWEAR CREDITS Project: Kidswear Client: Steve ... from 14 per cent to 13.1 per cent. BECK'S - BECK'S VIER LAUNCH CAMPAIGN CREDITS Project: Beck ... . THE TIMES/BFI - THE TIMES BFI 50TH LONDON FILM FESTIVAL CREDITS Project: The Times BFI 50th London Film ...
John Lewis seals tie-ups for card reward scheme
19 Sep 2006 | by by Gemma Charles
LONDON - The John Lewis Partnership is to extend its branded credit and loyalty card to include...The credit card, which launched in 2004, currently allows customers to collect points when spending on the card -- including double points when spending with Waitrose or John Lewis -- which can ... to promote partners and services. Currently, the credit card's page offers links to only the John Lewis ...
Mark Ritson on branding: How a repositioning should be done
13 Sep 2006
brand equity. Capital One needs to climb out of the increasingly commoditised customer-credit basement ...
The Work: New campaigns - UK
08 Sep 2006
ONE TO LOOK OUT FOR - BRITISH AIRWAYS - BA WORLD OFFERS CREDITS Project: BA World Offers ... and get a close-up view of their potential flight destination. NOKIA - FILM SET NYC CREDITS Project ... and share spontaneous moments. UPS - CUPS CREDITS Project: Cups Client: Kevin Keith, international ...
British Gas signs up for P&MM's reward card scheme
01 Sep 2006 | by by Joe Lepper
The utility giant is to use the card, which has been branded Qdos, as part of a reward scheme for staff, 3,500 of whom have now been issued with card. P MM has also backed the card with a customer service infrastructure including a call centre, 24-hour helpline as well as online assistance and credit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
