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Sky backs O'Connell with year-long Virgin Radio deal

The deal, which commences on January 22, will support Sky's drive to promote its Sky+, Sky HD and Sky Broadband services to customers across the UK. The activity will include in-show sponsor credits and promotional trails, and will also include sponsorship of the Sky TV Guide spots featured ...

Gospel choir stars in new ad campaign for uSwitch

In a campaign created by Miles Calcraft Briginshaw Duffy with media planning and buying by Starcom Direct, uSwitch will promote its credit cards, loans and broadband price comparison services, among others, using the strapline "U gotta switch". The first wave of advertising will appear on television ...

Cost of digital switchover support set to hit £600m

' allowance or pension credit. Other eligible households will be expected to pay a modest fee -- which we ...

The Annual 2006: Medium of the Year - The Economist

interest from women in fashion, health and beauty and luxury, but Emap does deserve credit for launching ...

Turquoise bolsters team with Aldrich and Ramachandran

homepage . He also has independent film-making credits for the Dubai-based 'Look Here, Kunigunda', and has ...

Visa shelves search for World Cup agency

Visa had been handed the rights for the 2010 and 2014 World Cups in a deal worth £150m. However, MasterCard challenged the agreement, arguing that as it was the incumbent, it should have had first refusal for future tournaments; it has been the official credit-card sponsor of the World Cup for the past 16 years ...

Fifa parts company with four over Visa sponsorship row

to strike a deal with rival credit and debit card company Visa instead. The ruling from the court said ...

Final bidders enter fray for Primesight

Titan Outdoor, JCDecaux, Streetbroadcast and Redbus Outdoor are believed to have submitted bids. However, Media Week understands Clear Channel Outdoor did not make a final bid. Donaldson Lufkin & Jenrette, the investment bank owned by Credit Suisse Group, has emerged as an outside contender. Tim ...

Traditional media downturn is structural

economic growth: "There's a lot of debt out there on credit cards and the high cost of housing and fuel ...

Why 2006 was a watershed for digital

entire schedule on broadband, credits 2006 as "the year when multi-platform, on-demand viewing became a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.