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Equifax boosts digital direct work

Credit information provider Equifax has appointed online media agency Equi=Media to increase its

Sky in sponsorship deal for Kids Zone

Millions will air a 15-second opening and closing ident, in addition to a 5-second credit on all Kids Zone promotional trailers. The agreement includes sponsorship idents for each Kids Zone Movie, as well as promotional packaging on Millions sweets. Golden Casket is also in discussion with Sky about ...

M2M wins Cleardebt brief without pitch

chunk of their debts in return for a more lenient credit rating. Alistair MacCallum, a director at M2M ...

Equifax hands consumer credit reports brief to Equi=Media

LONDON - Credit information specialist Equifax has appointed DM agency Equi=Media to recruit new...launched an online credit checking service, CreditExpert, in 2003. An Experian spokeswoman said marketing ...

Royal Mail appeals against compensation ruling

to provide compensation if a customer was "in default of credit terms". The judge left the amount that Royal ...

The broke generation

, credit cards and insurance companies are the world's most active group of sports sponsors. The issue of promoting financial products, such as bank accounts and credit cards, to young people is very tightly ... and the Consumer Credit Act 1974. However, within these regulations brand owners are able to conduct advertising ...

Editorial: AOL 'discuss' doesn't just talk integration

All credit to AOL and Grey for trying to move beyond the 30-second spot with the "discuss" campaign

Nitro buys digital shop Mook

explore the channel's potential." Nitro's clients include Nike, Coca-Cola and Credit Suisse. Earlier ...

Virgin wins extended BP sponsorship

The package includes in-show trails and credits, as well as an interactive element where presenter Martin Collins asks listeners to recommend their favourite BP Ultimate Driving Track via SMS. A microsite will also be created on the Virgin Radio website, with a branded Drivetime homepage ...

IMG appoints Nascar chief Pyne to head up sport and entertainment

Pyne is widely credited with turning the Nascar oval racing into one of the most popular sports in the US and, in turn, driving the group's licensing revenues from $50m to $2bn (£1.1bn). Pyne has wide-ranging experience in negotiating, licensing, brand expansion, development and management ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.