31 Jan 2006
| by Media Week
Credit information provider Equifax has appointed online media agency Equi=Media to increase its
31 Jan 2006
| by Media Week
Millions will air a 15-second opening and closing ident, in addition to
a 5-second credit on all Kids Zone promotional trailers. The agreement includes sponsorship idents for each Kids Zone Movie, as
well as promotional packaging on Millions sweets. Golden Casket is also
in discussion with Sky about ...
31 Jan 2006
| by Media Week
chunk of their debts in return for a more lenient
credit rating. Alistair MacCallum, a director at M2M ...
30 Jan 2006
| by by Daniel Farey-Jones
LONDON - Credit information specialist Equifax has appointed DM agency Equi=Media to recruit new...launched an online credit checking service, CreditExpert, in 2003. An Experian spokeswoman said marketing ...
30 Jan 2006
| by by Daniel Farey-Jones
to provide compensation if a customer was "in default of credit terms". The judge left the amount that Royal ...
27 Jan 2006
, credit cards and insurance companies are the world's most active group of sports sponsors.
The issue of promoting financial products, such as bank accounts and credit cards, to young people is very tightly ...
and the Consumer Credit Act 1974.
However, within these regulations brand owners are able to conduct advertising ...
27 Jan 2006
All credit to AOL and Grey for trying to move beyond the 30-second spot with the "discuss" campaign
27 Jan 2006
| by Ben Bold
explore the channel's potential." Nitro's clients include Nike, Coca-Cola and Credit Suisse. Earlier ...
26 Jan 2006
| by Amanda Lennon
The package includes in-show trails and credits, as well as an interactive element where presenter Martin Collins asks listeners to recommend their favourite BP Ultimate Driving Track via SMS.
A microsite will also be created on the Virgin Radio website, with a branded Drivetime homepage ...
26 Jan 2006
| by by Sam Matthews
Pyne is widely credited with turning the Nascar oval racing into one of the most popular sports in the US and, in turn, driving the group's licensing revenues from $50m to $2bn (£1.1bn).
Pyne has wide-ranging experience in negotiating, licensing, brand expansion, development and management ...