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Campaign Annual 2007: Top 10 Media Buyers

Experience is the theme this year, with media owners saying there's no substitute for an old head when it comes to a bit of sparring during the trading season. "Platty" also emerges with credit for attempting to evolve the way media is traded. 2. Chris Locke, group trading director, Starcom Almost ...

Campaign Annual 2007: Top 10 Creative Directors

Collins has been widely credited with turning around the creative output on the agency's Boots account ...

Bad news for budgets?

the current credit crunch will affect the UK advertising market next year. There has been what Alex Hunter ... by the credit crunch, of which Northern Rock was the first high-profile UK casualty. According to Gavin George ... they communicate next year, he says. Much depends on whether the current credit crunch is contained, but I am ...

Media: All about ... The launch of Kangaroo

irrelevant within months. As for the precise identity of our Baldrick, credit for the role must ...

The Work: New Campaigns - UK

SELFRIDGES - DISCOVER CHRISTMAS CREDITS Project: Discover Christmas Client: Sally Scott ... London. SCHWEPPES - SCH ... YOU KNOW WHO SHOULD MIX THIS CHRISTMAS CREDITS Project: Sch ... you ... PROJECT CREDITS Project: Sony Walkman Project Client: Patrick Butler, head of online, Sony Audio ...

Financial brands rein in spend over credit fears

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline...Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ... been a particularly notable fall in investment in direct mail and print for credit card products ...

The Week: i-Q - The internet question - Will there be a second dotcom bust?

Far too much credit is given to Web 2.0 as a suitable advertising medium. There is still no proof that conventional advertising works on commercial TV, let alone on such a hostile medium as the internet. - Paul Ashby It's not about ads. Used properly, Web 2.0 allows advertisers to offer something of use ...

The Work: New Campaigns - UK

SONY VAIO - WEBSITE LIKE NO OTHER CREDITS Project: Website like no other Client: Hugo Feiler ... is complete. CARLING - BELONG CREDITS Project: Belong Client: Martin Coyle, brand director, Carling ... FOOTYPRINT CREDITS Project: Carbon footyprint Client: Catherine Woolfe, head of advertising, E.ON UK ...

Citibank revamps loyalty through Proximity-assisted drive

SINGAPORE - Citibank has revamped its credit card loyalty programme by launching a customer rewards...products. Citibank is the largest issuer of credit cards in Asia-Pacific. ...

Visa offers celebrity shopping tips on website

The credit card company is drafting in famous names as guest editors on the website, called visaurlife.co.uk . Each week, celebrities open up their little black books and provide a top 10 run-down of their favourite sites. TV presenter Cat Deeley is Visa s first guest editor on the site and her top 10 list ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.