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Getting the best from budgets in belt-tightening 2008

The UK s fiscal hazard lights have been switched on in the form of the credit crunch and a faltering housing market. The rise in manufacturing costs is also being passed on to consumers via increased food and energy prices, which will ultimately reduce disposable income and outlay on non ...

Campaign Annual 2007: Top 10 Media Buyers

Experience is the theme this year, with media owners saying there's no substitute for an old head when it comes to a bit of sparring during the trading season. "Platty" also emerges with credit for attempting to evolve the way media is traded. 2. Chris Locke, group trading director, Starcom Almost ...

Campaign Annual 2007: Top 10 Creative Directors

Collins has been widely credited with turning around the creative output on the agency's Boots account ...

Direct choice: Land Rover

First impressions are of a genuine bag of Costa Rican coffee. The labels and foil packaging are convincingly authentic, the well-chosen font and illustration style giving a traditional feel. Credit to the client for spending a bit extra to achieve real standout. Inside, a pack of Naranjo coffee beans ...

Direct: House of Fraser rejigs rewards

credit card....The programme, which previously incorporated only a House of Fraser store card, now allows customers to collect redeemable points when they use their branded credit card. The card can also be used ... ', the work involves online and offline customer communications and advertising. The branded credit card ...

Abbey accused of making excessive silent calls

Ofcom has told Abbey and another company, Complete Credit Management, that it has evidence they both repeatedly exceeded its silent call limit over the period from October 2006 to April 2007. It has given them until January 7 to respond and will then consider what action it will take. It is able ...

Financial brands rein in spend over credit fears

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline...Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ... been a particularly notable fall in investment in direct mail and print for credit card products ...

Consumer Direct warns of fake phone scam

The government body has advised customers who think they may have given out personal information to cold callers pretending to be from Consumer Direct to contact their bank immediately and review their credit and financial statements for unauthorised transactions. Consumer Direct, which offers information ...

BT plots extension to financial-services offering

The telecommunications firm made its first move into the financial services market in July, when it launched the BT credit card through MBNA. The card rewards BT customers with 1p off their bills for each 2 of the first 250 they spend each month. Beyond this point, they receive 1p off their phone bills for every ...

Financial brands seek to reassure over data loss

, the on-line credit-monitoring and identity-fraud service, which is owned by Experian, also launched a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.