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Cadbury "gorilla" wins Campaign of the Year

into television, creating its own multimedia campaign on the fly, then Fallon and Cadbury deserve even more credit ...

The Work: New Campaigns - The World

CANON - SMILE - EUROPE CREDITS Project: Smile Clients: Gregory Kukolj, marketing manager; Ian ... delivers a winning smile. COMMUNICATIONS REGULATORY AUTHORITY - KEEP IT QUIET - FINLAND CREDITS ... : "Nobody needs to know your business. Keep it quiet." KURO - ENTER - US, JAPAN CREDITS Project: Enter ...

Financial brands rein in spend over credit fears

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline...Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ... been a particularly notable fall in investment in direct mail and print for credit card products ...

Ipoints promotes Barker to UK chief operating officer

Barker, who joined Ipoints in 2000 as financial director, was promoted to commercial director in 2006 and is credited with playing a key role in the business acquisition by Maximiles and growing the website s popularity. He will replace Geraldine Tosh, who joined Ipoints.co.uk in 2000 as a marketing ...

BOGOF deals rival TV ads for driving product trial

just 31% credited broadcast, print or internet advertising as a factor. Attitudes to BOGOFs varied ...

When not to use the parent brand

agent? she asks. It should try to be more honest with consumers - that would give it a lot more credit ...

The Work: New Campaigns - The World

MACY'S - BRAND CAMPAIGN - US CREDITS Project: Brand campaign Client: Peter Sachse, president ... the first US national TV spot to be directed by the Oscar-winning film-maker Barry Levinson, whose credits ... - COCKROACH MOSQUITOS QUIT INDIA - INDIA CREDITS Project: Cockroach mosquitos quit India Client: Godrej ...

Thoroughly modern mothers

Spencer as the brand that markets best to mothers. Indeed, its womenswear advertising has been credited ...

The Work: New campaigns - UK

VOLKSWAGEN - BLUEMOTION POLO CREDITS Project: BlueMotion Polo Client: Morna Steel ... -book of thousands of sheets of paper. POST OFFICE - SCENE SETTER CREDITS Project: Scene setter Client: Gary ... and Orville, Rainbow's Bungle and Ray Mears. SONY - COLOURLIKENOOTHER.COM CREDITS Project ...

M&S, Sainsbury's and Waitrose top green supermarkets study

credited as having room for improvement , to become the two most improved brands after being rated poor ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.