to remove filtersCity Republic: Ford, Virgin Money and Google versus Yahoo!
15 Oct 2007 | by Stephen Foster
the company has had to turn a profit for years. Credit crunches, stock market rises Pardon? The London ...
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Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
Spencer as the brand that markets best to mothers. Indeed, its womenswear advertising has been credited ...
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
resources available to banks, lenders and credit-card companies for data cleansing and segmenting, though ... with loan and credit-card offers, so are more willing to open any that hit their doormat. Some specialists ...
Best festivals for brands
18 Sep 2007 | by David Tiltman
had branded stages, and Amstel s bar fitted the event s mood. And credit to Habitat and LivingEtc ... , and its giveaway of ice cream proved very popular on a summer s day. Credit to Baxters, too, for sending ...
CMW creates playing card mailing for Peugeot
31 Jul 2007 | by Daniel Farey-Jones
.9% APR credit agreement on the new 207 model and two months cashback. Rachel Baars, senior Peugeot ...
AA keeps 'you've got a friend' theme for latest drive
05 Jul 2007 | by Joe Lepper
Delaney and Monty Whitebloom, whose credits include music videos for George Michael, Duran Duran and David ...
The bluffer's guide to the brain
05 Jun 2007 | by Justin Gibbon
. This proliferation is common to many categories, from tinned tuna to credit cards, and the brain has a short ...
Ethical marketing
22 May 2007 | by Helen Edwards
,000 on the campaign, according to Nielsen Media Research, and must take some credit for the 48% of people who ...
Study criticises credit card sector's loyalty efforts
02 May 2007 | by Alex Donohue
LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...
Gmap launches data service for car dealers
21 Mar 2007 | by Jacquie Bowser
and credit referencing. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
