The credit card firm spent just 6.3m on direct mail in the year to June, down from 36.9m the previous year. This means the brand plummets from second to 53rd in the list of direct mail spenders, supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ...
, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ... to pass screening procedures [for credit],' says Alison Nicholson, senior sales consultant at EuroDirect ... credit bureaus before mailing. Some experts think the sector has to work on making itself easier ...
and information regarding new store openings. Work will target existing More credit card and charge card ...
credits for numerous worldwide brands, including Virgin Mobile, Procter Gamble, COI, Oxfam, Sony ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters