Ford Ka targets youth audience as they 'have fewer credit problems'
09 Dec 2008 | by Joe Thomas
to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit
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Motorola launches £1,400 mobile phone despite credit crunch
18 Dec 2008 | by Fiona Ramsay
LONDON - Motorola is running a £2m print, outdoor and online campaign for its £1,400 Aura mobile phone.
Public Sector: Local credit crunch campaigns
05 Dec 2008
Rochdale is targeting members of the public with a 'beat the crunch' campaign. It features tips on surviving the credit crunch and being thrifty. It is also planning to hold an advice seminar for small businesses to help them find out about the support available during recession. The council has also ...
Credit crunch fillip for internal comms
03 Dec 2008 | by Alec Mattinson
There is mounting evidence that internal comms is proving resilient to the economic turmoil that is beginning to hit other parts of the PR industry.
Supermarkets boost ad spend through credit crunch
24 Nov 2008 | by Staff
LONDON - Supermarkets have increased their ad spending as the credit crunch hit other marketing
Barclaycard beats credit blues
18 Nov 2008 | by Richard Wood
of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
From our Readers - Think of a better hook than the credit crunch
07 Nov 2008
Has the PR industry gone credit crunch mad? In the past few days alone some 10 press releases have...We have started keeping all the entries in order to honour the finest example of a 'press release with the most tenuous link to the credit crunch'. It is a near-run thing I grant you, but out in front, as I ... to buy (just 9.99) that it will - yes, you've guessed it - help you beat the credit crunch. Surely ...
Media Headliner: How to pull off selling luxury in the credit crunch
07 Nov 2008
Harper's Bazaar has survived two world wars and it will overcome this latest hurdle, Tess Macleod-Smith tells Anne Cassidy.
AOL relaunches Money Channel to help investors weather credit crunch
29 Oct 2008 | by Staff
and personal finance tools to help consumers better navigate the credit crunch....on the site, with ad-rich areas including investing, insurance, credit card and small business. Michael ...
Publicis Groupe results defy credit crunch
28 Oct 2008 | by Staff
LONDON - Publicis Groupe has posted better-than-expected financial results for the third quarter of 2008.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
