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Brand Republic's top stories of 2008

Pasta Hut rebrand . The strange goings-on in the fast food sector continued into the credit crunch ...

EasyFair's Packaging Innovations show set for mid-February

big global trend is anxiety, be it over the credit crunch, the environment, food scares or terrorism ... and the man credited with the 'Chocolate Revolution' at Green Black's, will also be giving a Summit speech ...

You have to be in it to win it

credit crunch -- is that all agencies must work that much harder to achieve that level of response. Don ...

City Republic: Obama, banks and M&S's ad budget

. The Republicans' Hank Paulson, former boss of Goldman Sachs, has striven manfully to bring the credit crunch ... going back to the days of "Clintonomics", easy credit for everyone, which many blame for causing all ...

Opinion: Recession marketing - time to prove our real mettle

"Ours is better than yours", "look what a big rise in sales my genius has delivered this year" and so on are all ego-boosting outcomes of clever acquisition drives. In some cases, the campaign itself can take the credit, even when the major factors in success are the prevailing market conditions ...

City Republic: The numbers and the damage done

to actually buy them. Credit swaps and so-called contracts for difference were just two of the ways you could ...

City Republic: The morning after the night before

want for 7.95p. Parker made the usual dark noises about the effect of the credit crunch but it ... finishing on Newsnight, and a grand job he has done in explaining the credit crunch and the banking crisis ...

Bellwether brings more bad news for direct budgets

of the credit crunch on the real economy, as companies rein-in spending in the face of poor sales and growing ... the possibility of the UK falling into recession." The report follows a prediction by Credit Suisse First Boston ...

City Republic: Darling is the man with the plan

short-term debt from banks and other companies in a bid to unfreeze the credit markets. These are loans ...

Ad agencies face being squeezed out of Soho, says new report

Normal 0 The combination of higher rents, the credit crunch and a downturn in marketing spend are putting pressure on ad agencies. A ripple effect of niche financial firms spreading out from their traditional bases in the Mayfair and St James areas of West London, is also pushing up ...

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