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The credit card firm spent just 6.3m on direct mail in the year to June, down from 36.9m the previous year. This means the brand plummets from second to 53rd in the list of direct mail spenders, supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ...
, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ... to pass screening procedures [for credit],' says Alison Nicholson, senior sales consultant at EuroDirect ... credit bureaus before mailing. Some experts think the sector has to work on making itself easier ...
of financial and economic pressure as a catalyst to improving the way they work with data. Yes, the credit ...
unique and ambitious with The Mill. Credits Project name The Mill Client SAB ...
becoming another victim of the credit crunch as it failed to raise the extra capital it needed to continue.
attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... by methods such as credit cards unsecured loans. According to the research, consumers have become less ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ...
Tesco's latest initiative suggests it is trying to save us all from the credit crunch by introducing new ranges of low-priced everyday products and discounting across a huge range of goods, from food and groceries to laptops and clothing. The retailer says the activity is in response to research it has carried ...
According to exclusive 'Feeling the pinch' research from the Henley Centre unveiled in Marketing today it is anxiety - as opposed to consumer's real economic circumstances - which is fuelling consumers' changing consumption habit. What marketers really need to know about the credit crunch How marketers ...
Kirk Fletcher, managing director of the Automotive division at analyst firm Experian. 'The credit ...
on how to thrive in 'credit crunch.'.... Exclusive research: What marketers really need to know about the credit crunch Economic slowdowns ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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