LONDON - A TV, radio and poster ad promoting Tesco mobile's "Free Credit Tariff", have been banned...-as-you-go tariff, which gave customers free credit when they topped up and was available to both new and existing ... to benefit from the triple credit. It did not believe customers would be misled by omitting this information ...
One person complained that the claim " 15 free! No deposit required" misleadingly implied that users could use their free 15 credit to play games and collect the winnings. However, the free credit ... apply." The ASA considered that readers would believe the 15 would be credited to their account ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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