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Battle of the brands: Harrods versus Selfridges

symbols aren't displayed until credit card details are requested, missing out on reassurance opportunities ...

Top five consumer trends in 2009

to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...

Mobile Marketing Association CEO Wehrs resigns

and imaging specialist Nuance Communications. During Wehrs' time as CEO of the MMA he is credited ...

Trading Places (4 Dec): this week's people moves in advertising, marketing and media

executive credited as the driving force behind the launch of its high-definition, 3D and Sky+ digital video ...

Twitter Japan to introduce payment model

, for which they can use a credit card to pay. They can otherwise buy a prepaid ticket with a credit card ... to credit card, convenience store top-up cards or carrier billing for Twitter-on-mobile users. Reports note ...

O2 puts £10m digital business up for review

the tools, can win mobile credits and cash prizes. Other tools for hire include a bike-powered gramophone ...

Brothers in arms? Digital display & search

is the equivalent of running a burger drive-through outlet and giving all the credit for sales to the cashier ... to further research products long after they have seen the marketing message. Crediting only the final click ...

MSN declutters homepage adding Twitter and Facebook

record labels. Songs are purchased via credits, which must be bought in packs of 10 for 7.99. Singles ...

Hackers hit Guardian Jobs website

them to contact creditors and credit reference agencies and consider subscribing to UK fraud prevention ...

Online finance tool closes in on official launch

, including savings and current accounts, credit and store cards and mortgage accounts, allowing them to view ... or grow their wealth, either immediately (like changing credit cards to a better deal) or in the long term ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.