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Marketing Mole: Who does Google think you are? - Scott Jefferson, Marketing director, Greggs

is credited alongside another name ... www.imdb.com/name/nm0420228/- Cached - Similar - Inspiration ...

The week in marketing

. The recruits will be work at the credit-card brand's London office, in Canary Wharf, and its Northampton base ...

The week in marketing

, by Publicis, gives consumers the chance to win a Visa pre-paid card containing £2012 of credit. A daily prize ...

Brand in the news - American Express

The shift from the credit-card brand's previous campaign - celebrity endorsement - is indicative of changing times and a move toward a proposition centred on consumers and how the product can enrich their lives. While focusing on status, the brand is also demonstrating how it can be a beneficial tool ...

The week in marketing

-up will run for three months. The idents, created by M&C Saatchi, mirror the opening credits of the show ...

Digital choice - Time to Change

It is an admirable cause, and the films on the site are poignant. However, I'm reviewing the website and, as a digital marketer, I think it has room for improvement. To its credit, it passes the Ronseal test, doing what it says on the tin, but it could achieve much more. This is often a problem ...

Amanda Andrews on Media: advertisers would welcome Tony Ball at ITV

and 2003 and is credited with doubling its number of subscribers to more than 7m and returning ...

Digital choice - Manchester City

players rather than trying to sell its users branded credit cards or mobile downloads. You can even read ...

Volkswagen in indie film push

The campaign, created by agency DDB, is now in its third year. Its theme has evolved to look humorously at real people whose lives have been changed by film. The latest idents are directed by Seth Gordon, whose credits include King of Kong and Four Christmases. One tells the story of a man who has ...

Coca-Cola rolls out on-pack promotion

-worth of mobile-phone credit. The push runs across 330ml cans and 500ml bottles of Fanta, Dr Pepper and Sprite

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.