The week in marketing
10 Nov 2009
. The recruits will be work at the credit-card brand's London office, in Canary Wharf, and its Northampton base ...
is credited alongside another name ... www.imdb.com/name/nm0420228/- Cached - Similar - Inspiration ...
. The recruits will be work at the credit-card brand's London office, in Canary Wharf, and its Northampton base ...
, by Publicis, gives consumers the chance to win a Visa pre-paid card containing £2012 of credit. A daily prize ...
The shift from the credit-card brand's previous campaign - celebrity endorsement - is indicative of changing times and a move toward a proposition centred on consumers and how the product can enrich their lives. While focusing on status, the brand is also demonstrating how it can be a beneficial tool ...
-up will run for three months. The idents, created by M&C Saatchi, mirror the opening credits of the show ...
It is an admirable cause, and the films on the site are poignant. However, I'm reviewing the website and, as a digital marketer, I think it has room for improvement. To its credit, it passes the Ronseal test, doing what it says on the tin, but it could achieve much more. This is often a problem ...
and 2003 and is credited with doubling its number of subscribers to more than 7m and returning ...
players rather than trying to sell its users branded credit cards or mobile downloads. You can even read ...
The campaign, created by agency DDB, is now in its third year. Its theme has evolved to look humorously at real people whose lives have been changed by film. The latest idents are directed by Seth Gordon, whose credits include King of Kong and Four Christmases. One tells the story of a man who has ...
-worth of mobile-phone credit. The push runs across 330ml cans and 500ml bottles of Fanta, Dr Pepper and Sprite
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.