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Top five consumer trends in 2009

to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...

Department of Health sponsors The Simpsons in Change4Life initiative

View all eight Simpsons idents, plus credits Created by M C Saatchi, the idents will see the Aardman Animations-created Change4Life characters recreating the familiar image of Homer, Marge, Bart, Lisa and Maggie sitting on the sofa at the beginning of each episode of The Simpsons ...

Marketing's Field Marketing League Table 2009

on behalf of financial-services firms has taken a dive, and a major programme promoting the use of credit ...

Marketing's Mark Ritson wins PPA Columnist of the Year award

on the receiving end of his comments, in equal measure while his predictions are spot-on. He was also credited ...

Power 100 Marketers of 2009: 1-50

through its doors, for which Bolland can take much of the credit. Like-for-like sales increased by 7 ... -president of marketing EMEA has overseen the launch of several credit-crunch offers. A value menu and the chain's King ... to recessionary pressures than most categories, but Mars' strong performance in the downturn remains a credit ...

Power 100 Marketers of 2009: 51-100

, Abbey B During the chaos caused by the credit crunch last year, some of the worst-affected high ... for the first half of the year, and plans to expand its 144-strong chain. Credit must go in no small part to low ...

And in the real world... John Lewis, Porsche/VW, Hulu and more

: The Telegraph Next has credited the sunny weather to better-than-expected profits in the first quarter ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

Biggest brands: Top 100 online advertisers 2009

of the credit crisis. The decline of such prolific internet advertisers is resulting in lower rates ...

Case studies of brands that are thriving in a recession

in their droves. Since the credit crunch took a hold, membership of the site has shot up by 40%. Notably, comedy ... campaigns, we have not included the words credit crunch or price-cutting,' he adds. 'These terms have become ... the credit crunch began. In January, 7.9m users made 15.8m separate visits to the site which resulted in 76m ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.