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Top five consumer trends in 2009

to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...

Top 10 marketing moments 2009

credit, mass redundancies, plummeting house prices and the looming spectre of higher taxes to pay ...

The Marketing Profile: Nigel Parrott of Daniels Group

concedes. An eternal optimist, Parrott accentuates the positive, and takes credit where he feels ...

Sector Insight: Bottled water

and a similar proportion credit the products with helping them drink enough water throughout the day ...

Supermarkets spark Champagne price war

of the credit crunch with copious amounts of Champagne. According to Morrisons sales of champagne ...

Cadbury rejects Kraft's £9.8bn hostile bid

, thus reducing the value of the offer. Kraft said it had agreed a 5.5bn credit facility ...

Obesity predicted to fall despite 'toxic food' marketing

Klim McPherson, who authored the report, said the figures were still "unacceptably high" but credited ...

Cadbury Dairy Milk launches music video ad - watch it here

working with Ghana s cocoa communities. View ad credits here: Dairy Milk 'zingolo' by Fallon London ...

Burger King marketing chief takes temporary leave of absence

and is credited with presiding over an edgy and bold creative direction, which has resulted in the popular online ...

Editor's comment: Saluting Salman Amin

to corporate social responsibility. His predecessors, conversely, have been credited with overseeing some ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.