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ITV lines up voting apps for highest-rated shows

credits" to interact with their favourite programmes. Broadcasters including the BBC, ITV and Five were ...

Experian switches MD of marketing services

Credit information group Experian has appointed Mark Zablan as managing director of Experian

Eurostar targets business travellers with ad push

to grow, following a collapse in numbers during the credit crunch in 2008. Emma Harris, sales ...

PC World owner DSG found in breach of Data Protection Act

Electronics retailer DSG has been found in breach of the Data Protection Act, after customer credit...Eight completed credit agreements were disposed of in the skip. They contained customers' personal and financial data, and were found by the local authority's environmental health department. The Information Commissioner's Office investigated the case and found that the documents had not only been kept for longer than ...

Red overhauls website with ecommerce focus

has been credited with publishing more realistic fashion spreads featuring older models, and more ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

Sports marketing: It's all in the name

the connection between the club and its supporter base. He adds that the company must have sufficient credit ...

CREATIVE STRATEGY - Has the death of direct mail been exaggerated?

of credit card carpet bombing and fundraising by formula. In fact, at its smartest, direct mail ...

Communisis and Equifax set up partnership

LONDON - Print-to-data analysis provider Communisis and credit data company Equifax have...They are pooling their resources to cover credit, lifestyle, behavioural, transactional and trigger information. The two companies said they have been working together informally for a number of years and have decided to as more of their joint clients start to require a fresh approach to targeted ...

Carling runs free-pint promotion to help on-trade

This month Carling brewer Molson Coors will send out direct mail in the form of a personalised invite from a local landlord. The invite asks recipients to redeem the voucher for a pint of Carling in a participating pub. Carling said the campaign was in response to the ongoing effects of the credit crunch ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.