MediaVest retains £3m Cineworld business
21 Dec 2010 | by Katherine Levy
crediting films such as 'Avatar' in 3D as contributing to this increase. ...
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FT names Apple's Steve Jobs as 'Person of the Year 2010'
23 Dec 2010 | by Arif Durrani
A panel of senior FT editors declared Jobs their person of the year after recognising that more than two-thirds of Apple's sales come from products that didn't exist eight years ago. The chief executive is credited with having breathed life into new markets and sectors, including digital media ...
Product placement to hit UK TV from Feb 2011
20 Dec 2010 | by Arif Durrani
references allowed were sponsorship credits around programmes, and advertisements broadcast in commercial ...
Research - Woolley Pau PR - Sudocrem enlists star appeal
17 Dec 2010 | by Cathy Bussey
Campaign: Credit Crunch Beauty Client: Forest Laboratories (Sudocrem) PR team: Woolley Pau ... Sudocrem as a credit-crunch beauty product. The PR team created a budget press launch, with journalists sent a coffee and a press pack, and invited to come up with their own credit-crunch beauty tip ...
Campaigns Showcase: Research - Woolley Pau PR - Sudocrem enlists star appeal
17 Dec 2010
Campaign: Credit Crunch Beauty Client: Forest Laboratories (Sudocrem) PR team: Woolley Pau PR ... as a credit-crunch beauty product. The PR team created a budget press launch, with journalists sent a coffee and a press pack, and invited to come up with their own credit-crunch beauty tip. Consumer ...
The Week
17 Dec 2010
. Experian, the online credit checker, has brought in Blue Rubicon to handle PR in the UK and Ireland ...
Ratcliffe to be replaced by Blackett as CEO of MediaCom
15 Dec 2010 | by Arif Durrani and Katherine Levy
Ratcliffe has been chief executive of the WPP agency since September 2008 , when she replaced Nick Lawson, who became chief executive of MediaCom EMEA. The 47-year-old is a well-respected "people person", and is credited with harnessing MediaCom's talent and collaborative approach to briefs ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
, as it was set up only to support its marketing. To its credit, Eurostar s marketing team was open about ...
Online credit checker Experian calls in Blue Rubicon for PR brief
14 Dec 2010 | by David Woods
Experian, the online credit checker, has appointed Blue Rubicon to handle PR in the UK and Ireland
Adwatch of the year 2010: highest recall across the year
13 Dec 2010 | by Gail Kemp
for Christmas, the ad break looks set to provide ongoing employment for credit-crunched celebs in 2011 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
