14 Dec 2010
| by Nicola Clark
, as it was set up only to support its marketing.
To its credit, Eurostar s marketing team was open about ...
02 Dec 2010
| by Ed Owen
.
Today's report was particularly damning of the practice of drip pricing , where credit card surcharges ...
often use a 'drip pricing' model, where compulsory charges such as credit card fees are not included ...
29 Nov 2010
| by Ed Owen
mobile shopping, with particular concerns about keying in credit card details or other sensitive ...
02 Nov 2010
| by Noelle McElhatton
: Arriva Execution: Mukhtar s birthday Credit: Kadaver Bybird Brand: AT T Execution: AT T winner in the 2010 MOFILM Barcelona contest Credit: MOFILM Barcelona Brand: Canal+ Execution: Canal+ Closet Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...
28 Oct 2010
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...
28 Oct 2010
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...
21 Oct 2010
| by Staff
' progress at Nike-branded locations.
OLD SPICE
Credit must go to Old Spice for creating one of 2010 ...
13 Oct 2010
| by Rachel Barnes
increased dramatically since the credit crunch and recession hit.
In September 2006, 26.5% of spend going ...
30 Sep 2010
| by Katherine Levy
In a seven-figure deal brokered by Carat with ITV Commercial, Nivea will take over from the Mars-owned pasta sauce Dolmio.
The sponsorship package includes broadcast, online, interactive, mobile and licensing activity, under the strapline: "Making life a little easier."
Sponsorship credits have been ...
14 Sep 2010
| by Kim Benjamin
In 2008, Jim Stengel, then global marketing director at Procter Gamble, ended his 25-year tenure at the company to set up his own think tank and consultancy.
His legacy at P G, where he left behind a budget of $8bn and responsibility for 7000 employees, was far-reaching. He was credited with reversing a slump ...