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Barclaycard returns to TV for PayTag campaign

card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ...

I wish I'd done ... Honda 'the great unknown'

that be why I like it? Quite possibly. ROLL THE CREDITS Title: The great unknown Client: Ellie Tory ...

W&K gets people loving Heineken ... and each other

account director at Wieden Kennedy Amsterdam. CREDITS Creatives: Hugo van Woerden, Philip Brink ...

Work Debrief - The ad helping people come together

at Euro RSCG London. CREDITS Creatives: Fabio Abram, Braulio Kuwabara Creative directors: Mick ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel, the viewer is told that Brian also saved 200 on his credit cards, 100 on a loan and 100 on his home ...

Catching up with consumers

once said: "It is amazing what you can accomplish if you do not care who gets the credit." Jeremy ...

G2: Data at the core

incentives such as discounts and coupons. Equally, the introduction of Facebook credits, a micropayment ... increases, Facebook credits could become a central virtual currency to purchase real goods. No matter ...

Adwatch (22 June): Top 20 recall - EuroMillions is on the money

and a gold credit card in the other. That said, slightly daft Hector and his mini-entourage come across ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

there'. Ainsworth-Wells credits Visit London with turning the city into a cohesive brand that could ...

Credit-checking brand Credit Confidential debuts with £5m push

Fledgling consumer credit-checking brand Credit Confidential has launched a £5m ad campaign...and Equifax, is targeting consumers who want to check their credit history reports and find out whether ... will initially offer a free, 30-day trial, as well as a one-off credit check costing 6.95 and membership costing 9.95 a month. The venture is managed by online specialist Adaptive Infinity, with the credit data ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.