to remove filtersAston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
question the creditability of the "coolness" rating. Jim Prior, chief executive of brand consultancy ...
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Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
, chiefly brand loyalty and moral values. In this credit-crunch economy, with political leaders ...
Driving value from promotions
30 Jun 2011 | by Rod Street
during the credit crunch and rose sharply again in 2010 Source: SymphonyIRI Group The shift ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
products ranging from mortgages and credit cards to loans and savings services. Together they have ...
COI departures continue as CEO Lund exits
07 Mar 2011 | by Arif Durrani
in October 2010 that Government had failed to make the most of its scale, buying power and credit rating ...
ITV brings back mobile voting
27 Jan 2011 | by Ed Owen
this weekend. It will enable viewers to buy credits for votes, which can be cast as the show progresses ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
scale made that happen. Was it nerve-wracking mounting the rebrand amid the credit crunch? We ... and who get out there and live life. It s not necessarily related to what they do with a credit card ... they get consistent language, for example in how credit cards are talked about. Will plastic disappear ...
Channel 4 to kick off Paralympics coverage
09 Aug 2010 | by Daniel Farey-Jones
marketing and brand director. Picture credit: Adrian Green ...
Fan imitates Ryan Giggs in Manchester United credit card ad
30 Mar 2010 | by Matt Williams
-final victory over Arsenal, is being recreated in a new TV ad to promote the club's credit card and membership...The 60-second spot, which was created by the Cheshire-based agency Origin Creative and will run on United's TV channel MUTV, features a fan purchasing a TV using his Manchester United credit card ... 've got the car keys". A voiceover adds: "The Manchester United credit card well worth celebrating ...
Lumley backs homeless charity with hand-painted ad
23 Mar 2010 | by Anne Cassidy
and the work of Thames Reach." Picture credit: David Devins ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
