Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ...
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MTV
29 May 2012
, with the CVs of Holywood film directors such as David Fincher, Spike Jonze and Michael Bay featuring credits ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
it had been consistently under-performing. He has been credited with turning it around by focusing ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...
Jagermeister
22 May 2012
, creating a party-loving image that has been widely credited for its strong performance. The company ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
it has seen a 20% increase in CV discrepancies since the start of the credit crunch, as the downturn ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
Essentials in 2009 for the same reason, and Sainsbury s have credited their Taste the Difference and Basics ... something that looks good and does the job at the right price. It s a debit and credit mindset - save where ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
on the specific slip-up, but on their actions thereafter. A proactive acknowledgment and creditable response ... accordingly to give the message creditability and gravitas. Implementation of the learning is key ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
portfolio is the Galaxy smartphone range , first released in 2009 and now credited for a large part ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
