Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...
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Helen Edwards: How Tesco can learn from Starbucks
28 Mar 2012 | by Helen Edwards, PPA Business columnist of the year
result of some company-convenient behaviour (refusing to accept credit cards or open on Sundays ...
Top 100 creative agencies 2012
26 Mar 2012 | by Bob Willott
of the door at worst. To their credit, some of the UK's independent agencies have been quite adventurous ...
Punter Appeal - Saatchi & Saatchi
22 Mar 2012 | by Jeremy Lee
feel pleased with a creditable and creatively diverse performance across its clients' businesses ...
Class of 2012
22 Mar 2012
for a year, Matt Craigie's production credits already include last year's ad of the year, "the long wait ... the agency win the consolidated planning assignment for the Department of Health. Sullivan-Martin credits ... , the chief executive of ZenithOptimedia, credits his extreme professionalism, saying, "Rian is an exceptional ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...
McDonald's kicks off Absolute breakfast show sponsorship
19 Mar 2012 | by Sarah Shearman
credits, Absolute Radio will include in-show features and competition givaways on 'The Christian O ...
Work Debrief - How The Guardian enlisted fairytales to tell its own story
15 Mar 2012
creative director at Bartle Bogle Hegarty. CREDITS Clients: David Pemsel, marketing consultant ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
conversation, Dima makes remarkably little reference to such trifling matters as debit and credit cards - Visa ...
Jeremy Lee: Adland should stay in its comfort zone: commercial breaks
08 Mar 2012 | by Jeremy Lee
the industry, with particular credit to the IPA president, Nicola Mendelsohn, has done much to make ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
